Focus Groups

LESSONS LEARNED CONDUCTING RESEARCH DURING A PANDEMIC: Don’t schedule remote focus groups during soccer games

LESSONS LEARNED CONDUCTING RESEARCH DURING A PANDEMIC: Don’t schedule remote focus groups during soccer games

Previously, I talked about when in-person focus groups were planned and our flights to Colombia were canceled due to COVID-19 mere hours before takeoff. We had to pivot quickly and, while stressful, we learned a few valuable lessons. A few months later when in-person focus groups were still not possible, we were still learning lessons…

LESSONS LEARNED CONDUCTING RESEARCH DURING A PANDEMIC: Be flexible

LESSONS LEARNED CONDUCTING RESEARCH DURING A PANDEMIC: Be flexible

The COVID-19 pandemic affected nearly every aspect of life in every corner of the globe, including research! Early on when quarantines were first imposed, Untold Research had to be flexible and rely heavily on technology to keep important research going. The first study to be impacted by these unprecedented circumstances was an audience study taking place in Colombia.